Entrepreneurial Success Program

ESP 10 Week Course

A 10 week business course is being offered for starting your own business, or growing your existing business by the Business Council of Greater Montgomery and 9 volunteer local business professionals, who are experts in their field.

Business Council of Greater Montgomery

Edison Guzman

Edison has been teaching the ESP course for years, and has helped hundreds of individuals start or grow their business. He is the lead instructor for this 10 week course, and together with 8 other instructors, you’ll get the most powerful and complete education on business building, you’ll ever get.

Edison is currently owner of Prosperity Marketing, LLC. A marketing firm specializing in Digital Marketing and Traditional Marketing.  He is also the author of How to Attract Customers, Everything You Need to Know About SEO, and other books.

What You'll Learn:

* How to create realistic, profitable business goals
* Is your business idea worthy?
* How to run your business smoothly
* Marketing and advertising strategies to grow your business
* How to build an effective and powerful online presence
* Federal and NYS tax requirements
* Preparing a financing proposal
* How to choose the right business insurance
* 119 Ways to attract customers
* How to write a powerful business plan
* How to properly create sales projections
* How to write an effective marketing plan
* The truth about trademarks, copyrights and patents
* Human Resources and handling employees
* How to increase your business net worth with a powerful network
* How to create a business empire
* Simple strategy for scaling up your business
* Psychology of sales and why people buy
* How to create a winning mindset
* …and much more!

By the end of the course, you’ll have a business plan you can use for starting, funding, or growing a retail, service, professional or online business.

The Entrepreneurial Success Program (ESP) is 20 sessions, held over a 10 week period on Tuesdays and Thursdays from 6pm to 9pm starting September 9th, 2021.

The tuition is only $499Save $100 when you register by 9/3/21.

BONUS: Every student gets one year free membership at BCGM (valued at $245). Existing members get a $245 discount. Log in to get your discount. (If you don’t know your log-in info, click on the “forgot password” link and enter your email address. Log in info will be sent to you. Register by clicking registration button below.


Course Curriculum

The following curriculum is subject to change based on instructor availability. All classes meet on Tuesdays and Thursdays from 6pm to 9pm.

Session 1 – [Edison Guzman] September 9, 2021

Creating your business goals

  • How to create attainable goals for starting and growing your business
  • How to set yourself up for success
  • How to create goals that outlast your competition
  • How to ensure you have chosen the right business that will help you reach your goals

Session 2 – [Edison Guzman] September 14, 2021

Is your business idea worthy?

  • How to know if you’re in the right business, or starting the right business
  • How to create a profitable business plan
  • Key components a business plan should contain
  • What lenders are looking for in a business plan
  • Traditional and creative strategies to fund your business

Session 3 – [Edison Guzman] September 16, 2021

Running your business smoothly

  • How to establish procedures and systems that run your business
  • Creating the perfect organizational hierarchy for your business
  • Identifying your personal business strengths and weaknesses
  • How to properly use a S.W.O.T. analysis to grow your business

Session 4 – [Edison Guzman] September, 21, 2021

Marketing and advertising strategies to grow your business

  • How to create a customer avatar
  • How to identify and find your target market
  • Researching your target market and demographics
  • What is LTV and how can it exponentially grow your business
  • How to calculate your ad budget

Session 5 – [Edison Guzman] September 23, 2021

How to build an effective and powerful online presence

  • How to choose and register the best domain name for your business
  • How to build a website from scratch using WordPress
  • How to choose the most effective social media platforms for your business
  • How to set up a Facebook business page, YouTube Channel, Google My Business, LinkedIn page and other social media profiles
  • How to choose the best eCommerce tools to automate some of your business

Session 6 – [Accountant] September 28, 2021

Federal and NYS tax requirements

  • Choosing the best legal entity for your new business
  • Financial Overview: Books, Records and Controls
  • Financial statements and their uses
  • How accounting systems guide growth
  • Tax filing schedule for your business
  • How to legally reduce your tax liability
  • How to avoid tax penalties from both the IRS and NYS

Session 7 – [Domenic Baiocco] September 30, 2021

Preparing a financing proposal

  • Communicating your financial needs to lenders and investors
  • What do lenders look for in a loan application?
  • The 3 C’s of credit
  • How the loan process works for your business
  • Are there grants available for your business?

Session 8 – [Keith Hunter] October 5, 2021

How to choose the right business insurance

  • Protecting your business from all types of liabilities
  • Why choosing the wrong insurance can mean the end of your business
  • How to ensure you are personally protected from a litigious society
  • How to get the best value out of your business insurance without sacrificing security

Session 9 – [Edison Guzman] October 7, 2021

119 Ways to attract customers – Part 1

  • Traditional vs Digital Marketing
  • Choosing the best traditional media to promote your business (Radio, TV, Cable, Print)
  • Choosing the best digital marketing strategies to grow your business
  • How to choose the best strategies specifically for your business

Session 10 – [Edison Guzman] October 12, 2021

119 Ways to attract customers – Part 2

  • The concept behind sales funnels
  • Content marketing creation and syndication
  • How to use colors in your branding
  • How to use power words to enhance your communication and increase sales
  • Anatomy of the perfect ad

Session 11 – [Charlene Finerty] October 14, 2021

Writing the business plan

  • Introduction to business plan format
  • Review outlines/forms to use in class
  • Table of Contents, Narrative, Appendix, Spreadsheets
  • Be ready to write 1/2 to 2/3 of Narrative
  • Funds Needed/Start-Up or Expansion Expenses, Owner Investment, Assets Owned

Session 12 – [Charlene Finerty] October 19, 2021

Finish Writing Narrative

  • Appendix List = review suggestions to include
  • Step-by-Step review of Cash Flow Forecast and Notes
  • Includes Sales, Cash Receipts, Advertising, Personnel Schedules Forecasts
  • Overview methods to Create 2nd & 3rd Years Cash Flows/Schedules Forecasts

Session 13 – [Edison Guzman] October 21, 2021

Writing your marketing plan

  • How to ensure you meet your financial goals
  • How to create a realistic ad budget
  • Prioritizing Marketing strategies
  • How to ensure your branding and message are consistent
  • How to ensure maximum ROI for each strategy
  • How to create a productive marketing calendar for your business
  • When to implement the scale-up formula for your business

Session 14 – [Gary Schuster] October 26, 2021

Trademarks, Copyrights and Patents

  • How to properly research your ideas
  • How to protect your idea
  • How to protect your intellectual property
  • Tips for non-profit organizations
  • DFY vs DIY

Session 15 – [Paychex or CPA] October 28, 2021

Human Resources

  • Employee payroll and compliance
  • Employee management tactics
  • Labor laws & regulations
  • Employment best practices
  • What goes into an employee manual
  • Keeping up with employee state laws
  • What constitutes an employee vs. an independent contractor


Session 16 – [Terry Smallin] November 2, 2021

How to increase your business net worth with a powerful network

  • Business to business networking
  • Business to consumer networking
  • Youth to business networking
  • Your elevator pitch
  • Utilizing business organizations for business growth

Session 17 – [Dickie Baxter] November 4, 2021

Creating a business empire

  • How to create the fire that drives your business
  • What it takes to grow your business’s full potential
  • The tools necessary to successfully grow your business
  • How to set up the right process for your business
  • Creating and implementing business success habits

Session 18 – [Edison Guzman] November 9, 2021

How to scale up your business

  • Automating your sales conversion strategy for maximum growth
  • How to keep more of your customers happy for long term growth
  • How to increase the dollar amount per transaction without increasing prices
  • How to track sales

Session 19 – [Edison Guzman] November 11, 2021

Psychology of sales

  • How to create an effective sales system
  • How different people decide if they should buy from you
  • Words that work like magic and increase sales
  • How to create instant rapport
  • How to get people to instantly Know, Like and Trust you

Session 20 – [Edison Guzman] November 16, 2021

Creating a winning mindset

  • Final thoughts
  • Final questions
  • Graduation
  • Certificate disbursements
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