Entrepreneurial Success Program
Whether Starting or Growing Your Business, Enroll in the ESP Program and Prepare for Business Success!
The ESP program was designed to help you create a better plan for the success of your business. The education will accelerate your success, minimize your failure rate, refine every aspect of your business idea and on occasion, dissuade you from making the mistake of starting the wrong business. It is a collaboration of the Business Council of Greater Montgomery, Edison Guzman and seven local professionals.
1 Year Free Membership at Business Council of Greater Montgomery ($245 Value)
1 Year Free Access to Live Monthly Business Educational Series ($720 value)
1 Year of Free business coaching in person, video conference, phone or email (Priceless)
What You'll Discover:
* How to create realistic, profitable business goals
* Is your business idea worthy?
* How to win as an entrepreneur (Most businesses fail within 5 years)
* Using Social Media to grow your business
*How to use AI to grow your business
* Digital Marketing and advertising strategies proven to grow your business
* How to build an effective and powerful online presence
* Federal and NYS tax requirements
* Preparing a financing proposal
* How to choose the right business insurance
* 119 Ways to attract customers
* How to write a powerful business plan
* How to properly create sales projections
* How to write an effective marketing plan
* The truth about trademarks, copyrights and patents
* Human Resources and handling employees
* How to increase your business net worth with a powerful network
* How to create a business empire
* Simple strategies for scaling up your business
* Psychology of sales and why people buy
* How to create a winning mindset
* How to create and optimize standard operations procedures
* How to create winning joint ventures for exponential growth
* How to automate your Marketing with AI tools available today
* …and much more!
Edison Guzman
Edison has taught the ESP course since 2,000 and has helped thousands of individuals start or grow their business. He is the creator of the curriculum and lead instructor of all the professionals teaching this course, who are experts in their fields. By taking part of this 10-week course, you’ll get the most powerful and complete education on business building, you’ll ever get. This is NOT taught in Colleges and Universities. It is NOT theoretical teaching. No other school or course teaches everything you’ll learn in this program over the 10 week period.
Edison is currently owner of Prosperity Marketing, LLC. A marketing firm specializing in Digital and Traditional Marketing. He is also the author of How to Attract Customers, Everything You Need to Know About SEO, and other books.
Classes will meet in Montgomery, NY. This is NOT taught in colleges or Universities.
Registration is now Closed.
By the end of the course, you’ll have a business plan you can use for starting, funding, or growing a retail, service, professional or online business.
The Entrepreneurial Success Program (ESP) is 20 (in-person) sessions, held over a 10 week period on Mondays and Wednesdays from 6pm to 9pm starting September 4, 2024.
The tuition is only $299 when you register by 8/30/24. ($399 afterwards.)
For Qualifying Students Only: One-year free membership at the Business Council of Greater Montgomery – BCGM (valued at $245). Existing members get an additional year added to their membership. One free year of follow up mentorship and one free year of follow up monthly workshops. Register by clicking the red button below.
Seats are limited and classes fill up fast, so register today.
Registration is Now Closed for Our Next Class.
Next class starts in:
Download this Free Report Now!
Whether you’re just starting out, or have been in business for decades, the ten pages in this report may change your business life.
Course Curriculum
The following curriculum is subject to change based on instructor availability. All classes meet on Mondays and Wednesdays from 6pm to 9pm.
Day 1 – September 4, 2024 [Edison Guzman]
Creating your business Goals and Purpose
- How to create attainable goals for starting and growing your business
- How to set yourself up for success
- How to create goals that outlast your competition
- How to ensure you have chosen the right business that will help you reach your goals and life’s purpose
Day 2 – September 9, 2024 [Edison Guzman]
Is your business idea worthy?
- How to know if you’re in the right business, or starting the right business
- How to create a profitable business plan
- Key components a business plan should contain
- What lenders are looking for in a business plan
- Traditional and creative strategies to fund your business
Day 3 – September 11, 2024 [Edison Guzman]
Running your business smoothly
- How to establish procedures and systems that run your business
- Creating the perfect organizational hierarchy for your business
- Identifying your personal business strengths and weaknesses
- How to properly use a S.W.O.T. analysis to grow your business
Day 4 – September 16, 2024 [Edison Guzman]
Marketing and advertising strategies to grow your business
- 7 questions all business owners must answer
- 4 steps to exponential growth
- How to create a customer avatar
- How to identify and find your target market
- Researching your target market and demographics
- What is LTV and how can it exponentially grow your business
- How to calculate your ad budget
Day 5 – September 18, 2024 [Kirstin Cerone, CPA, MBA]
Federal and NYS tax requirements
- Choosing the best legal entity for your new business
- Financial Overview: Books, Records and Controls
- Financial statements and their uses
- How accounting systems guide growth
- Tax filing schedule for your business
- How to legally reduce your tax liability
- How to avoid tax penalties from both the IRS and NYS
Human Resources
- Employee payroll and compliance
- Employee management tactics
- Labor laws & regulations
- Employment best practices
- What goes into an employee manual
- Keeping up with employee state laws
- What constitutes an employee vs. an independent contractor
How to choose the right business insurance
- Protecting your business from all types of liabilities
- Why choosing the wrong insurance can mean the end of your business
- How to ensure you are personally protected from a litigious society
- How to get the best value out of your business insurance without sacrificing security
Day 8 – September 30, 2024 [TBD]
6pm Session 1- What Banks Look for in an Application
- Communicating your financial needs to lenders and investors
- What do lenders look for in a loan application?
- The 5 C’s of credit
- How the loan process works for your business
- Are there grants available for your business?
7:30pm Session 2 – [Gary Schuster]
Trademarks, Copyrights and Patents
- How to properly research your ideas
- How to protect your idea
- How to protect your intellectual property
- Tips for non-profit organizations
- DFY vs DIY
Day 9 – October 2, 2024 [Edison Guzman]
How to build an effective and powerful online presence – Part 1
- How to choose and register the best domain name for your business
- How to properly optimize your website so that people find you on search engines
- How to choose the most effective social media platforms for your business
- How to set up a Facebook business page, YouTube Channel, Google Business Profile, LinkedIn page and other social media profiles
- How to choose the best eCommerce tools to automate some of your business
How to build an effective and powerful online presence – Part 2
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- How to use social media responsibly
- Social Media shortcuts for business
- Ensuring your brand and presence are communicated properly online
- The seven online strategies all business owners must implement for maximum exposure
- Best strategies for using video to build authority online
- What is AI and how to use it for exponential growth
- Using the best Email Marketing strategies for short and long term growth
6pm Session 1 – Alternative Funding for Your Business
- Four alternatives to traditional lending
- Two types of investments that pay off for your business
- The three types of investors that may fund your business
- What’s a winning investment
- Negotiating with your investors
7:30 pm Session 2 – Using Financials to Manage Your Business
- How to set up income and expense categories that will help you manage your business
- Profit & Loss vs. Balance sheet
- How to setup a budget and use it to measure success
- Intro to QuickBooks Online
October 14, 2024 – No class for Columbus Day Observation
Day 12 – October 16, 2024 [Edison Guzman]
Writing the business plan
- Introduction to business plan format
- Review outlines/forms to use in class
- Table of Contents, Narrative, Appendix, Spreadsheets
- Be ready to write 1/2 to 2/3 of Narrative
- Funds Needed/Start-Up or Expansion Expenses, Owner Investment, Assets Owned
Day 13 – October 21, 2024 [Edison Guzman]
Finish Writing Narrative
- Appendix List = review suggestions to include
- Step-by-Step review of Cash Flow Forecast and Notes
- Includes Sales, Cash Receipts, Advertising, Personnel Schedules Forecasts
- Overview methods to Create 2nd & 3rd Years Cash Flows/Schedules Forecasts
Day 14 – October 23, 2024 [Edison Guzman]
Creating a Winning Financial Forecast for Your Business
- What goes into a good financial forecast
- How do you determine future earnings
- How do you determine future expenses
- How to determine the right pricing for your product or service
- What does a bank look for in your financial forecast
- How does the financial forecast fit into your business plan
- What is the Appendix, and how/when do you use it
Day 15 – October 28, 2024 [Edison Guzman]
6pm Session 1- How to Use AI to Automate Your Marketing
- What is AI?
- What is LLM? (Large Language Models)
- How is AI changing Businesses everywhere
- How to use AI for efficient and profitable marketing campaigns
7:30 pm Session 2 – How to Create AI Driven Social media Campaigns Custom to Your Business
- How to properly utilize AI in social media campaigns
- Discover the best tools and technologies
- How to use data driven insights for targeted marketing
- Real world AI implementation strategies
Day 16 – October 30, 2024 [Edison Guzman]
- A step-by-step process for advertising on these platforms
- Creating the right strategy behind your ads
- How to Boost an ad effectively and for maximum results
- How to create ads that get your intended results
- How to research your competition
- How to use power words, images and videos to enhance your communication and increase sales
Day 17 – November 4, 2024 [Dickie Baxter] – Business Plans Due
Creating a business empire
- How to create the fire that drives your business
- What it takes to grow your business’s full potential
- The tools necessary to successfully grow your business
- How to set up the right process for your business
- Creating and implementing business success habits
Day 18 – November 6, 2024 [Edison Guzman]
- How to create a system that drives your business
- How to set up the right process for your business
- Creating and implementing business success habits
- Scaling your business with the right SOPs
- Creating IGA’s for insuring business success
November 11, 2024 – No class for Veterans Day observation
Day 19 – November 13, 2024 [Edison Guzman] – Get plans back
Psychology of sales
- How to create an effective sales system
- How different people decide if they should buy from you
- Words that work like magic and increase sales
- How to create instant rapport
- How to get people to instantly Know, Like and Trust you
- Understanding yourself, what motivates you and how to reduce stress
Day 20 – November 18, 2024 [Edison Guzman] – Graduation!
Creating a winning mindset
- Final thoughts
- Final questions
- Graduation
- Certificate disbursements