Edison Guzman interviews Steven Powell of SPowell Associates and discuss Branding and Advertising to answer all of the following questions: What is Branding? Does a small business or entrepreneur need to brand themselves? What do you believe are the biggest challenges and opportunities facing brands today? How has the definition of ‘brand impact’ changed in recent years, and how can brands effectively measure their impact beyond traditional metrics? In a world saturated with marketing messages, how can brands develop authentic voices and build genuine connections with their target audiences? Can you give some examples of how you used your services for branding and advertising? How can brands build trust and transparency to overcome skepticism and build lasting relationships with their customers? Can you recommend a few tools small business owners can use to help brand themselves? Any special advice on using these tools properly?